Adapt and Thrive - Why It’s Time to Stop Fighting AI
As teams shrink and expectations rise, AI is reshaping how communications professionals work. In this blog, we explore why embracing AI isn’t about replacing creativity — it’s about enhancing it. Discover how communicators can adapt, thrive, and use AI to boost productivity without losing the human touch that makes great storytelling connect.
Reputation Not Repair - Building Resilience with Proactive PR and communications
Discover why proactive PR beats crisis comms every time. Learn how reputation management, horizon-scanning, and the “reputation not repair” mindset can help your organisation build lasting brand trust and avoid costly pitfalls.
Why your change project needs a change communicator
Every big change project needs a change communicator. This blog highlights the critical role of change communicators in successful transformation projects. From humanising the change to focusing on the "why," and guiding employees through the emotional stages of change.
The 6 communications trends that you must embrace in 2025
As we start the new year, we gaze into our crystal ball and make some predictions for communications and PR in 2025. While it is another year of change, it also represents some big opportunities for organisations to leverage their teams to make a positive impact.